Over 20 years experience building fashion lifestyle and luxury brands internationally have taught us what works, and equally as critically, what doesn’t. Four simple tenets underpin and shape all our work with our clients.
Intelligent Creativity is Commerce.
The right creative work gives your brand a competitive edge in a crowded and fiercely competitive marketplace with limited real product differentiation. Intelligent creative campaigns actively drive footfall and traffic, foster loyalty and generate high margin sales. Our role is to deliver a clear message to our client’s target market, meeting a commercial objective, in the language of great design.
Authenticity is the most powerful brand tool.
Every brand has its own unique personality and brands that attempt to emulate the success of other businesses by replicating their creative executions have limited success. We work with brands to define and visually articulate their unique emotional territory, across all brand expressions, in a language and tone-of-voice which is right for the brand and speaks directly to the target customer. This visual positioning creates a solid and immediately recognizable foundation for all brand communications, which cannot be replicated.
Nice never stopped traffic.
Consumers have limited dollars to spend in a sea of choice. Only exceptional, multi-dimensional, creative campaigns cut through the noise, connect with the target customer and drive sales. We work with a small team of world-class brand thinkers, designers and creators across many disciplines in both Australia and Europe to deliver bold, relevant and hard working creative solutions. Working only with the best people delivers results.
Successful brands never stand still.
Powerful brand campaigns are built on an unexpected and ever evolving articulation of a recognizable emotional brand territory. It is this combination of the ‘old’ established and trusted proposition with the ‘new’ exciting and engaging expression, that keeps the customer inspired by and connected with the brand.