DAVID LAWRENCE
The Autumn 2013 campaign is about contrast and luxury. Shot on location at the Gallery of NSW and in studio, with photographer Georges Antoni and model Emma Balfour. The dramatic visual contrast of slightly raw location images with sharp and polished black & white studio shots creates a new and more directional articulation of the brand. We have extended this new visual language of contradiction across all brand expressions including advertising, direct mail, in-store image-making, web and EDM.