LAURA ASHLEY
The Brief To create a modern and fashionable visual territory for the Laura Ashley brand that reflects and redefines the core brand values of English countryside living.
The Brand Journey Working together with the Executive Committee we created a contemporary articulation of the Laura Ashley brand personality, directing and managing its implementation across all areas of the business worldwide, including Fashion, Home, Children and partner Licensees. We worked with Laura Ashley on the brand evolution for three years, during which time 44 new stores were opened in Europe and the US.